Geoff Smith is a seasoned leader with over 20 years of brand, marketing, and communication experience, specializing in forming brand strategy objectives to leverage marketing tactics with a hands-on approach.
Jonathan White has been with White Coffee since 1990, focusing on sales, financial operations, and commodities. He is a member of the Board of Directors of the National Coffee Association, the industry’s leading trade association. He has spoken at previous industry conferences, including the NCA and SCA, as well as leading business conferences in the New York area. He has published multiple articles for coffee and specialty food trade publications, and has been quoted for industry expertise in the Wall Street Journal, CNN and Crain’s NY Business. He is an attorney by training and works with multiple New York community and business organizations.
