Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In this webinar, award-winning marketing executive and author Ben Guttmann will outline a five-part framework from his new book Simply Put: Why Clear Messages Win – and How to Design Them that will teach you how to craft effective communication that breaks through the noise.