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Presented by TD Bank & The Queens Chamber of Commerce

Almost everyone in business understands the principle of trying to offer something better than what their competitors are offering. Gaining an advantage is the key to success and even survival. But many of the so-called advantages that businesses rely on are not sustainable. They can be easily copied, stolen or negated.

Real competitive advantages — things like brand name recognition, patented manufacturing processes or exclusive rights to a scarce resource

— cannot be easily copied.

Every company has a unique set of strengths, and it's critical that you determine yours, as well as your competitors'. Hold a brainstorming session with your staff and advisors to perform a formal SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. This analysis helps you to see how your strengths stack up against your competitors' weaknesses and suggests ways to take advantage of marketplace opportunities. After you have performed the analysis, there are four basic competitive strategies to consider.

Wednesday, November 7, 2018 at 9:00 a.m.

Open to the public- Complimentary Admission

Queens Chamber of Commerce - Bulova Corporate Center

75-20 Astoria Boulevard, Suite 140

Jackson Heights, NY 11340


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